A Game-Changing Partnership: TheEventsPros and the EASM Conference in Belfast 2023

TheEventsPros and the EASM Conference in Belfast 2023: A Tale of Collaboration, success and huge value to Belfast.

In the crisp September air of Belfast, TheEventsPros, a seasoned event management firm, was selected to manage the annual EASM Conference. In collaboration with Ulster University and the European Association for Sport Management (EASM) TheEventsPros.com helped guide the conference from idea to reality to significant value to Belfast.

The Beginning: A Shared Goal

Ulster University and EASM had a vision for their annual conference – an event that transcended boundaries and advanced the field of sport management. They needed a practical partner to bring this vision to life.
TheEventsPros.com, known for their event execution prowess, embraced the challenge with professionalism. They saw an opportunity to create a memorable conference, but they knew it wouldn't be without its hurdles.

EASM’s annual conference is held in a new city each year. This was the first time that Belfast had hosted the conference and the bid to host it was years in the making.

Typical conferences attract over 300 delegates, we set our sights higher.

The Planning: A Mix of Innovation and Pragmatism

The planning stage was the gritty part of the story. TheEventsPros, along with Ulster University and EASM, constructed a program that was both diverse and practical. They designed sessions that were informative, but not without the constraints of budget and logistics.
In a rapidly changing world, they opted for a hybrid approach, integrating in-person and virtual elements. It wasn't about breaking boundaries; it was about making the conference accessible to a wider audience.

The Execution: A Well-Run Operation

As the days rolled into September, the event came to life. TheEventsPros left no detail untouched, ensuring everything ran smoothly. Attendees, whether day delegates or those who’d flown around the world to attend, experienced an event that was professionally organized.
Networking sessions were about connections – some fleeting, others more lasting. Sustainability initiatives aimed to minimize environmental impact, but practicality often prevailed.

The Conclusion: A Job Well Done

As the conference came to a close, it was clear that it had met its objectives. Attendees left with new knowledge, some with new contacts, and a few with fresh inspiration. The EASM Conference in Belfast was an achievement, albeit a more grounded one.

And those higher sights we set our eyes on, we had 467 overseas delegates and generated 1974 bed nights for accommodation providers in Belfast. Using Visit Belfast economic multiplier credits the EASM Conference with a value to Belfast of over £750,000

Services delivered by TheEventsPros.com

  • Marketing and promotion through social media and press

  • Management of all Audio/Visual/Technical requirements across multiple venues

  • Delivery of opening and closing ceremonies

  • Working with the LOC to deliver a conference programme which featured over 340 presentations, 4 keynote sessions

  • Use of local knowledge to provide trusted suppliers for multiple areas of the conference.